Level / 03 / Content
Level’s Editorial program served as a resource and tastemaker, reinforcing brand value.
The Editorial blog was where Level’s greatest stories were shared: from artist profiles to news pieces that covered topics that mattered most to independent artists. Reinforcing Level’s position within the larger conversation, this content program brought value to our readership who gained advice on how to market their first release to sharing resources during quarantine. The Blog represented Level’s editorial foresight and a record of numerous impressive talents and contributors.
— Work written by me is credited accordingly — strategy & editing elsewhere.
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As current events and discourse evolved, so did our catalog of ideas, approaches, and ways to engage with our readership.
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Education
Prioritizing intentional pieces that held educational value, we focused on topics that were instructional, enlightening, and accessible. We encouraged knowledge share and artists to create music with guidance and insight from reliable and notable contributors.
Features
As a platform for musicians, we also encouraged the discovery of new voices. Collaborating directly with artists, we captured their stories, profiling independent musicians at momentous precipices of their careers.
News
To stay involved with current events, we had timely responses to industry news, conversations, and other topics concerning our artist community. During quarantine, we shifted focus on topics dedicated to artist support, advocacy, and action.
Community
Other stories and misc. topics appealed to our community of readers intrigued by artist perspectives, creative insight, and resources.
