Level was a distribution service for independent artists to release their music on all major streaming platforms.
Web
With Level, users could distribute their music and reach listeners, globally across all major streaming platforms; the service was accessible through its desktop application, including release process and support.
Writing and editing copy across channels meant dexterity between effective product language, audience-centered messaging, and evolved narrative storytelling. Navigating through product launch, service changes, and major moments, copy intersected all key touch points and informed the release experience for emerging voices.
Creative: Hyphen Works
Independent artists highly valued autonomy and full ownership of their music. They responded to transparency, particularly around payment, sales, and rights. They also saw our Editorial program as aspirational — every release was considered for promotion across our social channels and other content development. With simple grounded messaging, we built trust with our users, who selected Level for ease and reassurance.
UX
The service performed as an online application, with users distributing releases through our multi-step yet intuitive process. In-product messaging, popups, microcopy, calls to action, and directives had to operate within restrictions, reflect accuracy and clarity, and motivate
users to complete their journey. Including our Support pages, instructions covered how to withdraw earnings, upgrade plans, and meet
guidelines, while avoiding obstructions or friction for the user.
Sign In, Sales + Payments, Subscribe, Payment Confirmation, Upgrade Plan, Submission Reminder, Subscribe
A resource for users navigating the platform, the FAQ addressed areas of confusion and provided insight to shared frustrations. Copy remained casual and approachable while addressing product details, release guidelines, and common misunderstandings.
Level's social channels served as the most visible arm of our marketing efforts. The Instagram page engaged with an active audience of 25k, while sharing and amplifying platform features, updates, new artists and their stories, and relevant content. As a secondary pipeline to our Artist Support, social engagement included responding with users in real-time, deescalating, and encouraging interactions within our artist community.
Editorial
The Editorial blog was where Level’s greatest stories were shared: from artist profiles to news pieces that covered topics that mattered most to independent artists. Reinforcing Level’s position as an artist's advocate, this content program brought value to our readership who gained insight on how to market their first release to sharing resources during the 2020 lockdown. The Blog represented a pillar within Level’s editorial vision and a record of impressive talent and contributors.
Feeling Nostalgic With Eva Rose
WRITTEN BY ME
Social