Level / 01/ Marketing
Level launched as a new music distribution platform for independent artists, who would resonate with its creative services and product offerings.
With Level’s highly anticipated launch from years in development, the first impression really counted. We selected the most significant product offerings for the homepage, which served as the main page for other touch points (Artist Login, User Sign Up, Editorial Blog, FAQ, pricing info, etc.) As the platform evolved, so did its requisites and service differentiators.
✶ Platform services and marketing initiatives needed to be presented by user priority and standalone values, while maintaining brand integrity and appeal.
✶ Eager to showcase all that Level has to share, communicating and educating new artists required reorganization, assessment, and a hand for the finer details. Ownership of work and the ability to earn were consistently ranked most important to users, who embraced the reassurance.